About Us...

We’re Jade and Dan, the husband-and-wife team behind Mabel’s Deli in Sheldon. After living here for over 30 years, we wanted to create a space that celebrates good food, friendly service, and community spirit.

Named after our cheeky dachshund Mabel, our deli is built on warmth, character, and the personal touch that comes from being a family-run business.

Alongside serving locals in our deli, we also offer catering for private events and corporate gatherings – from birthdays and celebrations to office lunches and meetings.

At Mabel’s Deli, everyone’s treated like family. Pop in, say hello, and discover why we’re Sheldon’s go-to spot for fresh food and friendly service.

Follow Us On Social Media

To stay up to date from all that happens at Mabel’s Deli follow us on Social media. We post daily giving you a behind the scenes look into what makes us the best Deli in Birmingham. Below are some of our latest posts.

Kelly Cobbing
in the last week
Great selection of goods for sale, at very high quality. The cobs are fantastic and they are very popular, they sell out quickly. Loads of things to choose from, sweet and savory and the owner and staff are helpful and friendly. Would recommend stopping in here, you can also sit outside and have a coffee, which is also very good.
Justin Dabinett
a week ago
Victoria Williams
2 months ago
Hi just brought some Victoria sponge cake from here and just tried it it's amazing normally im very disappointed by Victoria sponge but that's a good cake recommend you all go try it! Also got some free rolls!(she forgot to add them)but said I could have them xx
kevin haughian
2 months ago
I travel 15 miles to get to the shop about an hour journey so really that should tell you everything small compact shop with a huge heart excellent all round.